Top 3 Ways to Engage Your Board in Fundraising
As 2024 winds down, many fundraising professionals are gearing up for year-end giving. One of the key goals for many organizations is to achieve 100% board giving early in the fiscal year. This metric is crucial for grant applications, as foundations and corporations often look at board involvement when evaluating an organization’s financial health and commitment.
However, while monetary contributions are important, board engagement in fundraising goes beyond just donating money. Board members can also provide invaluable support through networking, skills, and pro bono services. If some of your board members haven’t contributed yet, the new year is the perfect time to re-energize their involvement and explore fresh approaches.
Here are 3 effective strategies to boost board engagement in fundraising:
1. Set Clear Expectations and Provide Guidance
Establishing clear expectations around fundraising responsibilities will help board members understand the importance of their involvement and keep them accountable. Fundraising isn’t just about making personal contributions; it’s also about using their networks and expertise to support the mission. Providing guidance on key fundraising techniques like making asks, cultivating donors, and hosting fundraising events can empower board members to feel more confident and motivated to get involved.
2. Create Personalized Engagement Plans
Each board member brings a unique strength and resource to the organization. Some might excel at securing corporate sponsorships, while others might enjoy organizing fundraising events, directly providing underwriting support for events, or reaching out to potential major donors. Working with them to develop a personalized engagement plan that aligns with their skills, interests, and connections can help to foster a sense of ownership and make their involvement more meaningful.
3. Encourage Peer-to-Peer Fundraising
Peer-to-peer fundraising is a great way for board members to leverage their personal and professional networks to support the organization. They can lead small campaigns within their circles, which not only diversifies your fundraising efforts but also helps them feel directly connected to the mission. Ideas like dinner parties or online giving challenges are often fun to organize and low-pressure. Providing support with templates and messaging can help them confidently share the campaign.
Engaging your board in fundraising requires ongoing effort and communication. Be sure to celebrate and recognize their contributions, whether they result in direct donations or other valuable contributions. With these three strategies, you can turn your board into powerful advocates and partners in achieving your fundraising goals.