Online Fundraising in Three Parts
Today I am teaching a class for Connect VA - Richmond's source for technology for nonprofits. Their Director asked me to speak on Online Fundraising which got me thinking - what makes a successful online fundraising campaign?
I looked at rockstars at online fundraising like charity:water and world wildlife fund. But they all had three things in common:
Three Essential Parts of Online Fundraising
1. Good basic fundraising techniques.
- Ask, say thank you, ask again.
2. Tell a good story.
- See TED's curated list of how to tell a story here.
3. Technology and Tools.
- Make pretty pictures, use videos, etc.