Presented by: Academy of Nonprofit Excellence
Two online classes presented; 9:30-12 and 1:00-3:30
Instructor: Sarah Milston
Creating marketing materials is part of an organization’s effective giving day strategy. Participants will review brand strategy, audience definition, and cover the basics of marketing – including email and direct mail. Participants will leave the session with an idea of their intended audience and the basics to start a marketing plan. They will learn tips, tools, and tricks to edit their own images and videos, along with the basics of social media. Match fundraising will also be discussed as a marketing tool.