CUSTOM CLASS FOR VCU HUMPHRIES SCHOLARS PROGRAM
Social Media Strategies is designed for professionals who know how to use the most popular tools (Facebook, Twitter, etc.) and are looking to increase their fan engagement. The class focuses on three major areas:
1. Emerging Trends and Tools. This will cover what is on the horizon, the latest news and laws around social media, and the best new apps and tools.
2. Strategy. Using research, we will focus on creating great content and timing it for the greatest impact.
3. Measurement. Using information from Beth Kanter's book Measuring the Networked Nonprofit, we will dive into measurement techniques.