With so many modes of online communication, how do we determine which tools are the most critical for nonprofits to utilize? Join CNE and Sarah Milston of The Spark Mill, to learn what we must, should, and could pursue with technology in order to engage your audience effectively.  Participants will walk away with next steps to implement:

• Must-do's: facebook posts, blogging, visuals, videos, storytelling and a plan for crisis communication.

• Should do's: twistter posts, content marketing planning, editorial calendar, Google+, measurement, return on investment, instagram, and ambassador creation.

• Could do's: selfies for good, and infographics

Through this session, participants will look into examples from other nonprofits and gain ready-made templates, guides, and resources for emerging trends and new strategies.

Development, communications, marketing and program staff are encouraged to attend.