Brand is beyond how you look. We can help you figure out your voice.


Brand strategy is at the root of all of the decisions you make at your company or nonprofit. A robust brand strategy can help answer how you look, the words you choose and what step you should take next.

We apply our strategic process to all brand clients starting with gathering information from stakeholders, learning from the information, creative facilitation of the information and finally your final brand guide. We craft social media plans, marketing strategies, and fundraising plans based on your brand strategy. In addition, we partner with talented folks to articulate your brand visually. 

  • Brand Voice

  • Environmental Scan + Data Analysis

  • Brand Strategy

  • Stakeholder Feedback

  • Employee and Stakeholder roll out sessions


“If you are looking to move forward on your path in a positive and thoughtful manner, engaging with the team at The Spark Mill is the best decision that you can make for yourself and your business.”
— Small Business Brand Strategy Client
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Let's talk brand

Recent Brand Strategy Clients

UVA Radiology and Imaging Department


Blue Ridge Area Food Bank

Feed More

Rappahannock-Rapidan Food Council

Team Eight

Shalom Farms