Saying Goodbye : VCU PMDC

A recap of our work together.

A recap of our work together.

After two projects, a strategic plan and a marketing review and almost a year of work, I said goodbye to a client last week.  The VCU Parkinson's and Movement Disorder Center is barely recognizable from where we started.  

Marketing Plan

Over the last 6 months I have talked to people whose lives are affected by movement disorders, worked with awesome graphic designers and trained their staff in white papers, editorial calendars, social media strategies.  Finally, we developed a content strategy map and a full twelve month plan. 

I'm not fond of big fancy reports so we have been implementing these changes the whole way along.  Their blog and facebook page reach and engagement has tripled and they have begun to implement their new understanding of their brand voice and marketing plan.  

New Logo designed by  Campfire and Co. 

New Logo designed by Campfire and Co. 

Over the next few months look out as they delve into twitter and video and watch their movement happen!  {For a sneak preview of "Bennett Minutes" click here. }

The best clients are return clients, and I hope to see them again soon.